Skip to main content
Our Story

Empowering the Future
with AI

All AI for One, One AI for All

स्व
Swa
From Sanskrit, meaning "self" or "one's own"

AI should be yours. Your models. Your data. Your rules. Swa brings AI into the tools your team already uses, so every organization can make AI truly their own.

Who we are

Swa was founded by Mike Sirchuk, a former technology leader at Nike and Staples, with a mission to make AI accessible to every team, not just those with enterprise budgets.

Headquartered in Camas, Washington, our team brings together experts in business, finance, and operations with backgrounds spanning retail, construction, healthcare, finance, and e-commerce.

We focus on applying cutting-edge technology to solve real-world challenges. Swa is your one-stop shop for real solutions that move fast.

Swa Technology Inc
Camas, Washington

Meet the Team

The people building the future of AI at work.

Leadership
Mike Sirchuk
Mike Sirchuk
Founder & CEO
Technology executive with 30+ years in tech and 12+ years of leadership at Nike, Staples, and Arrow Electronics.
Read more
Ben Pickett
Ben Pickett
Chief Operating Officer
Global IT executive with 25+ years in software engineering, SRE, AI operations, and digital transformation.
Read more
Rebecca Dzamov
Rebecca Dzamov
People & Strategy
25+ years in organizational development and strategy across Fortune 100 companies, nonprofits, and public sector.
Read more
Advisors
Steven John
Steven John
Advisor
Global business executive and CIO with 30+ years across healthcare, software, retail, and e-commerce. CIO Hall of Fame inductee.
Read more
Mandy Sessions
Mandy Sessions
Advisor
Cybersecurity leader with 20+ years building security and governance programs at Nike, Salesforce, and GEICO.
Read more
Scott Dylag
Scott Dylag
Advisor
20+ years of strategic leadership at Nike, helping transform the online business from sub-$100M to surpassing $11B in revenue.
Read more
JK King
JK King
Advisor
Senior Global Creative Director for Nike and Wieden+Kennedy. Founder of Invictus Media, specializing in cinematic storytelling.
Read more
Rahul Ravel
Rahul Ravel
Advisor
30+ years in tech leadership across program management, cybersecurity, and enterprise transformation at Intel and Nike.
Read more
Jenn Alvin
Jenn Alvin
Advisor
Led global e-commerce and localization at Nike, expanding Nike.com into 14+ languages and 25+ markets.
Read more

What we believe

The principles that guide every decision we make.

🚀
Innovation
Pushing boundaries of what AI can do for teams. Always building, always improving.
🤝
Accessibility
AI should be available to everyone, not just enterprises with deep pockets.
💎
Transparency
Clear pricing, honest communication, no hidden fees. What you see is what you get.
🔒
Security
Your data is your data. Period. SOC 2 aligned, zero retention, data sovereignty options.

How we work

No cubicles. No buzzword bingo. Just meaningful work with real people.

✓
Work-life balance: working to live, not living to work
✓
Flexibility, freedom, and trust
✓
Creativity and ownership over rigid process
✓
Progress over process, always
✓
Zero ego, real collaboration
✓
Transparency in everything we do

What we do

Swa brings AI directly into the tools your team already uses.

10+
AI models from one interface
4
Interfaces: Slack, Microsoft Teams, SMS, WhatsApp
$0
Per-user fees. Token-based pricing.

Think You'd Thrive Here?

We're not just building tech. We're building a team that values flexibility, creativity, and real-life balance. If you're tired of the corporate maze and want to do meaningful work with people who get it, you might be in the right place.

Explore Careers at Swa

Want to learn more?

See how Swa can transform the way your team works with AI.

Get Started Contact Us