Press Kit

Brand Assets &
Media Resources

Everything you need to feature Swa in your publication. Download logos, bios, screenshots, and more.

Download Press Kit

Logo

Use the Swa logo as provided. Do not alter, rotate, or recolor. Maintain clear space around the logo.

Swa Logo (Primary)

SVG - Vector format

Download SVG

Swa Logo (White)

WebP - For dark backgrounds

Download WebP

Swa Logo (Transparent)

WebP - Transparent background

Download WebP

Swa Logo (Dark)

WebP - Dark variant

Download WebP

Swa Logo Secondary (Transparent)

WebP - Alternate mark

Download WebP

Swa Logo Secondary (White)

WebP - Alternate mark, dark backgrounds

Download WebP

Leadership

Founder bios and headshots for press use.

Mike Sirchuk

Founder, CEO & CTO

Technology executive with 30+ years in tech and 12+ years of leadership at Nike, Staples, and Arrow Electronics. Founded Swa to democratize cutting-edge AI tools for business.

Headshot Bio

Ben Pickett

Chief Operating Officer

Global IT executive with 25+ years building and scaling engineering organizations and digital transformation programs. Former Global Director of SRE at Nike.

Headshot Bio

See @swa in Action

One AI assistant across all your interfaces

⌂

✉

☉

⋯

Workspace ▾

▾ Channels

# general

# marketing

# engineering

# hr

# project-mgmt

# sales

Click channels to see examples

▾ Apps

swa

# general

Mike9:15 AM

@swa ask perplexity to research the top enterprise AI trends for Q3 2026, then ask claude to compile the findings into an executive brief, then ask chatgpt and grok to each give a competitive analysis

🔥 4

swaAPP9:16 AM

Multi-Model Results:

Perplexity (Research): Top Q3 2026 trends include agentic AI workflows, multi-model orchestration, and on-device LLMs. Enterprise adoption up 42% YoY.

Claude (Executive Brief): Three key takeaways: (1) Companies consolidating AI tools into unified platforms, (2) Security and compliance now top buying criteria, (3) ROI-focused AI budgets replacing experimentation budgets.

ChatGPT (Analysis): Competitive moat is shifting from model quality to integration depth. Companies with embedded AI in existing workflows see 3x adoption rates.

Grok (Analysis): Hot take: the winners will be platforms that let teams use any model without vendor lock-in. Single-model solutions are losing ground fast.

perplexity-pro, claude-4.5, gpt-5.2, grok-4

🚀 8🤩 5✅ 6

Jennifer10:42 AM

@swa generate a diagram showing our AI orchestration platform with all the integrations and LLM providers we support

👀 2

swaAPP10:43 AM

Image Generated!

Here's your AI orchestration platform diagram showing all integrations:

Generated Diagram

Details: Swa architecture diagram, AI orchestration, integrations overview

gemini-pro-nano-banana-3

🔥 5✅ 3

David2:30 PM

@swa ask claude to review this function for bugs: async function fetchUser(id) { return db.query(id) }

swaAPP2:30 PM

Code Review:

Issues found:
• Missing error handling - wrap in try/catch
• No input validation for id
• Missing await on db.query

Suggested fix:

async function fetchUser(id) {
  if (!id) throw new Error('ID required');
  return await db.query(id);
}

claude

🙏 2✅ 1

Sarah11:20 AM

@swa what's our PTO policy for new employees?

swaAPP11:20 AM

PTO Policy for New Employees:

• Year 1: 15 days PTO
• Years 2-4: 20 days PTO
• Years 5+: 25 days PTO

PTO accrues monthly (1.25 days/month in Year 1). New hires can use PTO after 90-day probation.

Full policy: Employee Handbook Section 4.2

👍 1

Alex9:00 AM

@swa show me my Jira tickets for this sprint

👀 1

swaAPP9:00 AM

Your Jira Tickets - Sprint 24:

🔴 Swa-423 (High): Fix auth bug in onboarding
   Status: In Progress | Due: Jan 24

🟠 Swa-451 (Medium): Add email notifications
   Status: To Do | Due: Jan 26

🟢 Swa-455 (Low): Update API docs
   Status: To Do | Due: Jan 28

3 tickets | 1 in progress, 2 to do

✅ 2

Tom3:45 PM

@swa research Acme Corp - I have a call with them tomorrow

swaAPP3:45 PM

Acme Corp Research:

Company: Enterprise software, 2,500 employees
HQ: San Francisco, CA
Revenue: ~$180M (2025)

Recent News:
• Expanding AI initiatives (Jan 2026)
• New CTO hired from Google

Talking Points:
• Their current Slack workspace has 1,200 users
• Pain point: Multiple AI tool subscriptions

perplexity

🔥 3👍 2

Chat

UnreadChannelsChats

📅

Daily StandupMeeting ended

📋

Operations PlanningSwa: Here's the list...

👤

RebeccaI'll be a little late...

👤

MikeSee you tomorrow

Teams and channels

WorkspaceGeneral, Swa Test

Operations Planning and Team Coordination

John2:15 PM

Swa list my agents

Swa2:15 PM

Here's the list of your current agents:

User Agents:
• John's SEO Writer (OpenAI) - Content optimization & keyword research
• Marketing Assistant (Claude) - Campaign planning & copy generation
• Code Reviewer (DeepSeek) - PR reviews & code quality checks

Admin Agents:
• chatgpt (OpenAI's ChatGPT)
• deepseek (DeepSeek AI)
• claude (Anthropic's Claude)
• grok (GROK API)
• gemini (Google's Gemini)

Default Agent:
• swa (Workspace default bot)

Would you like more details about any specific agent or create a new one?

Agent Manager

This response is AI-generated and may contain inaccuracies. Please verify critical information.

Rebecca2:18 PM

Swa use my SEO Writer agent to analyze our landing page for keyword opportunities

Swa2:19 PM

Landing Page SEO Analysis:

Current Performance:
• Primary keyword density: 2.3% (optimal)
• Meta description: Missing call-to-action
• H1 tags: Well optimized ✓

Keyword Opportunities:
• "AI assistant for Slack" - High volume, medium competition
• "multi-model AI platform" - Growing trend
• "enterprise AI chatbot" - High intent

Recommendations:
Add FAQ schema markup and optimize image alt tags for better visibility.

Agent Used: John's SEO Writer

This response is AI-generated and may contain inaccuracies. Please verify critical information.

📎😊➕

←

Swa

online

I'm heading into the Acme Corp meeting in 10 min. Give me a quick briefing.

2:48 PM ✓✓

Acme Corp Quick Brief:

Deal: Enterprise License - $50K
Stage: Negotiation (moved from Proposal)
Key Contact: Lisa Chen, VP Engineering

Recent Activity:
• They demoed with 3 teams last week
• Asked about SOC 2 compliance (we're aligned)
• Competitor: evaluating Microsoft Copilot

Talking Point: Emphasize multi-model flexibility vs Copilot's single-model lock-in.

2:48 PM

Perfect. Also send a summary to #sales when the meeting ends.

2:49 PM ✓✓

✓ Got it. I'll post a summary to #sales on Slack once you tell me the meeting is done. Good luck!

2:49 PM

😊📎

Swa

What's on my calendar for tomorrow?

Tomorrow's Schedule (Jan 24):

9:00 AM - Team Standup
11:00 AM - Client Call (Acme Corp)
2:00 PM - Product Review
4:30 PM - 1:1 with Sarah

You have 4 meetings totaling 3.5 hours. Would you like me to block focus time?

Yes, block 2 hours in the morning for deep work

Done! I've blocked 7:00-9:00 AM as "Focus Time" on your calendar. You'll have uninterrupted time before your first meeting.

▲