Swa channel partner program
The AI product you can finally resell.
Your customers are asking you for an AI answer. Today the only thing you can hand them is somebody else's bundle. Swa is a full enterprise AI platform you sell on your own relationship, bill on your own agreement, and run for every customer you manage from one console.
Usage priced, no per-seat fees to defend. Deals you register are protected.
Why partners sign
Three things to take away.
You make money on it
Two revenue streams from every account you bring, and a third margin you keep for yourself. Not a referral fee and not credits back on your own bill.
One console for every customer
Every account you brought in one list, each with its own rules, its own plan, and its own usage. You do not ask us for a report.
Your offer does not go stale
New models and capabilities land on the platform as they ship. What you sold last quarter keeps getting better without you re-selling it.
How you earn
Three ways a Swa account pays you.
The platform is recurring, the work around it is billable, and your own delivery gets cheaper at the same time.
- Recurring revenue on usage. Every customer you bring runs on Swa Tokens. You earn a share of what they use, month after month, for as long as the account runs, and it grows as they grow.
- Services around the platform. Agents, workflows, integrations, onboarding, adoption. The platform is the reason for the project, and the project bills at your rates.
- Your own margin. The engineers you already pay run on Swa too. Hours you win back on one customer are hours you can sell to the next.
Partner portal
Your channel, its own console.
You run the customers you brought from your own login, scoped to your accounts and nobody else's.
- Register a deal and it is yours to work, with a protection window agreed up front.
- Every account you brought in one list, with customer, plan, and status, without asking us for a report.
- Credits used against what each account was allocated, plus rollover, so the end of a period is never a surprise.
- Your own login, scoped to your accounts. Your customers never see the door you came through.
Why it lands
Easy to sell, easy to stand up, easy for them to adopt.
One platform answers the whole question
You are not stitching a story together out of point tools. Governance and compliance are what gets you past procurement, and the platform is the same one for every customer in your book.
There is no platform for you to build
Sign-in comes from the identity the customer already has, and it lands in Slack, Teams, and the browser on day one. You configure the rules for that customer and you are live.
It shows up where their people already work
Which means it gets used, and use is what renews. The usage shows in your console, so you can prove the value in the renewal conversation instead of arguing it.
Many customers, one platform
Different customers, different rules.
A dental group and a finance firm answer to different regulators. You run both from the same console, each with its own rules switched on.
Enablement and support
The more you commit, the more of us you get.
You tell us how big your book is and what you expect to resell, you commit to that volume up front, and your rate and your access to our team move with it.
Registered
You sign the agreement and start bringing us deals.
- Deal registration and protection
- Partner portal access
- Sales and technical collateral
- Live certification webinars for your team
Certified
You commit to a volume that matches the book you already have.
- Everything in Registered
- A better rate on the volume you commit
- A named contact for your deals
- We join your customer calls on request
Strategic
You are building a practice on this, and we staff it like one.
Most of our time- Everything in Certified
- Our best rate on the volume you commit
- Co-selling time booked in every month
- Roadmap sessions and early access
- Joint go to market with your marketing
Certification run live, not recorded
Your sales engineers and your delivery team get trained on a live call, with a hundred people on it if that is what it takes. The platform changes too fast for a video library to stay honest, so we run it again rather than post it once.
We sell with you, not around you
Register the account and it is yours. When you want us on the call we join as your platform team, and the customer relationship stays where it started, which is with you.
What else is out there
So who else lets you do this?
There is plenty of AI on the market. Almost none of it is built for you to resell, bill, and run on behalf of other companies.
Copilot through 365
For a lot of providers this is the only AI line item they can put on an invoice today. It goes into the customer's 365 agreement whether you are in the room or not, and it is one vendor's model.
They sell direct
The frontier labs sell seats straight to your customer. There is no reseller motion for you to plug into, and no reason for them to route a deal through you.
Many models, one interface
A real category and some good products. They are built for the end customer to buy and run themselves, not for a provider to resell, govern, and operate on someone else's behalf.
One function with your logo
Branded chatbot builders and single purpose assistants, sold to agencies to put their own name on. You can rebrand one function. That is not a platform your customer runs their business on, and there is nothing underneath it to govern.
A percentage back in credits
Most of the schemes on offer pay you in credits against your own bill. Credits do not fund a sales engineer, they do not show up as revenue, and they do not build a book.
A platform built to be resold
Governance, metering, and a console for running other people's companies. That combination is the hard part, and it is the part we built.
The whole platform, sold on your paper.
One product that answers the AI question for every customer in your book, that you bill, govern, and run from a console of your own.
- You resell it on your own relationship and your own agreement
- Recurring revenue on usage, plus the services around it
- Every leading provider, so you are not selling one vendor's bet
- Rules configured per customer, from your console
- Deals you register are protected
Apply
Bring us your customers.
Tell us what you sell today and who you sell it to. We onboard partners directly right now, so you deal with a person rather than a portal.
Apply to the partner program
A minute to fill in, and we come back inside two business days with the program, the commercials for your model, and whether it is a fit.
Apply to the programAlready a partner? Sign in to the partner portal