Category: Company News

Hiring, milestones, partnerships, and announcements

  • Swa at the Vancouver Tech Crawl: Come Meet Us!

    Swa at the Vancouver Tech Crawl: Come Meet Us!

    We’re excited to be at the Vancouver Tech Crawl this October 21st, presented by North Bank Innovations! If you’re in Vancouver and curious about what’s new in AI tooling for teams, come find us.

    The tech crawl brings together builders, founders, and folks working on real problems. We’ll be there talking about how Swa fits into the workflow—no more tab-switching between ChatGPT, Claude, and Gemini, and no more per-seat pricing that breaks your budget.

    Here’s what we’re demoing: Swa routes your question to the right model. Pulls context from your docs, your Jira tickets, your tools – whatever matters for the answer.

    A lot of teams are tired of the AI tool sprawl. You want one interface, smart routing, and pricing that doesn’t penalize you for exploring. That’s what we built.

    Stop by the crawl and let’s chat. Or if you want the details first, check it out here: https://luma.com/northbankcouvecrawl

    See you there.

  • Nothing crashed. No test failed. The answer was still wrong.

    Nothing crashed. No test failed. The answer was still wrong.

    The short version of our PNSQC 2026 paper. The rest is in Portland on Tuesday, October 13.

    Software testing used to be rather simple. Known input, expected output, pass or fail. AI changed that.

    What gets less attention is what happens when you go from one model to many.

    One application talking to one model provides containment. There is a single place where the answer can vary, and you can put a rubric around it. Swa is not that. A request gets routed to an agent, which calls a model, which calls a tool, which hands its output to another agent… Every hop is a new place to sound confident while being completely wrong.

    So here is the failure our tests could not see. A request goes to the wrong agent. The wrong agent answers confidently. Nothing is on fire.

    We had thousands of passing unit tests while that was happening. They were never going to catch it. Unit tests prove the code ran.

    Two years of working that problem produced four questions, asked in order:

    • Did the code execute?
    • Did the right agent answer?
    • Did it do the “right” thing?
    • Was the output any good?

    Each one is harder to automate than the one before it, and our own coverage says so plainly: 7,612 tests answer the first question, and 39 assertions answer the second. That is the argument in two numbers. The testing pyramid comes out upside down, automation thick at the base, human judgment heaviest at the top. We stopped pretending we’d automate the top layer away. This is also the premise behind the human-in-the-loop foundation of Swa.

    The paper has the rest of the story. What our AI review agent checks on every pull request before a change is allowed to advance. Why the safety layers fail closed. And the half we are still building, starting with assessing judgment at the speed of AI.

    Get the paper at PNSQC

    “Testing Intelligence: A Journey of Quality for a Multi-Modal AI Orchestration Platform” is being presented at the 44th Pacific Northwest Software Quality Conference in Portland, Oregon. This year’s theme is Quality in the Age of Autonomy.

    Our session is Tuesday, October 13. All three of us are presenting it, Mike Sirchuk, Ben Pickett and Rahul Ravel. The conference itself runs October 12 to 14, and the paper publishes in the proceedings.

    If you are going, come find us and let’s chat!

    -Mike

  • FORMER NIKE DIGITAL TRANSFORMATION LEADERS LAUNCH INTERNATIONAL AI ORCHESTRATION PLATFORM DESIGNED FOR BUSINESS AT SCALE

    FORMER NIKE DIGITAL TRANSFORMATION LEADERS LAUNCH INTERNATIONAL AI ORCHESTRATION PLATFORM DESIGNED FOR BUSINESS AT SCALE

    The platform unifies the top generative AI models into one plug-and-play solution for business.

    CAMAS, WA, March 19, 2026 — Swa, a cutting-edge platform specializing in multi-agent generative AI solutions that revolutionize the way businesses operate, today announced its commercial launch. By combining seamless integration with enterprise-grade security and scalability, Swa enables companies to harness the power of generative AI across their tools, data, and workflows, creating a unified ecosystem that simplifies complexity and drives efficiency. As part of its global expansion, the company recently launched a technology center in India to support platform development and provide 24/7 operational support for customers worldwide.

    Built for business by business technology leaders, Swa aims to be the “shovel” in the AI gold rush, a foundational tool that businesses can rely on to navigate the rapidly evolving AI landscape. The company’s team and advisor network includes a dozen Nike alumni who helped lead digital transformation efforts at the global brand. Swa provides a stable, adaptable platform that integrates the best tools and models, ensuring businesses can focus on their goals without being bogged down by technical hurdles.

    “AI should feel like a utility, accessible to everyone, cost-effective, and secure,” said Mike Sirchuk, Founder and CEO of Swa. “Swa gives businesses a simple way to roll out AI across the organization without forcing employees into a single model, and without sacrificing the controls that security and IT teams need.”

    Within the tools teams already use, employees can access and compare outputs from leading models—ChatGPT, Claude, Gemini, Perplexity, Llama, Grok, and more—with additional integrations planned. The platform also supports cross-model workflows that help reduce risk from inaccurate outputs by allowing users to validate and consolidate answers.

    “Swa liberates people to focus on the things that only they can do,” says Steven John, Fortune 500 CIO, global business executive, and board member.

    Swa is designed to support the needs of all key stakeholders involved in AI adoption. Security and IT teams can reduce shadow AI risk by providing a sanctioned way for employees to use AI tools, while controlling model access, data exposure, and usage limits. Finance leaders gain predictability and cost efficiency through a usage-based model designed to reduce per-seat waste and simplify vendor management. Meanwhile, HR and operations teams can use Swa to answer routine employee questions (e.g., PTO policies, onboarding guidance, expense processes) by connecting approved internal resources directly within their workflow.

    “We’ve seen too many organizations get stuck in pilot purgatory, running six-month evaluations while employees work around IT with personal account subscriptions,” said Ben Pickett, COO of Swa. “Swa is built to go from kickoff to company-wide deployment in days, not quarters, because the risk of waiting is higher than the risk of moving.”

    Swa is available now for early access to its platform for a limited number of teams. To learn more,visit: www.swa-ai.com. 

    ABOUT SWA:

    Swa is a plug-and-play AI platform that enables secure, cost-effective company access to leading generative AI models across the workplace productivity tools teams already use. Founded by former Nike engineering leaders and built in Washington, Swa helps businesses eliminate shadow AI, avoid single-model lock-in, and implement enterprise-grade controls for AI usage, governance, and adoption. Learn more at https://swa-ai.com/. 

  • Introducing Swa: AI for Slack, Teams, and SMS

    Introducing Swa: AI for Slack, Teams, and SMS

    Teams want to use AI, but the tools are fragmented, expensive, and disconnected from where work actually happens. Every new AI tool means another login, another tab, another per-user subscription. As a result, the costs and complexity add up fast when you multiply that across a team of 50 or 500.

    That’s exactly why we built Swa.

    What is Swa?

    Swa is a multi-model AI platform that works inside the collaboration tools your team already uses. Simply type @swa in Slack, Microsoft Teams, or send a text message to get instant access to 10+ AI models. These include ChatGPT, Claude, Gemini, Perplexity, Grok, Deepseek, Llama, and more.

    In other words, there are no new apps to install, no new interfaces to learn, and no per-user fees to worry about.

    Powerful: AI that actually gets work done

    Swa isn’t just a chatbot. It’s a multi-model AI platform that connects to the tools your business already runs on. Your team can query multiple models simultaneously, compare responses side by side, and build custom agents using plain language.

    For example, need an SEO writer? A code reviewer? A compliance checker? Just describe what you want, and your agent is ready instantly. On top of that, Swa connects to Jira, GitHub, Outlook, and more, so AI doesn’t just answer questions. It takes action on behalf of your team.

    Flexible: 10+ AI models, one interface

    Different tasks call for different models. A research question might be best suited for Perplexity, while a code review works better with Claude or ChatGPT. Meanwhile, a creative brainstorm might benefit most from Gemini.

    With Swa, your team gets access to all of them from a single @swa mention. Our intelligent routing automatically selects the best model for each query. However, your team can also specify which model to use when they prefer. This means there’s no more switching between AI tools or managing separate subscriptions for each one.

    Secure: Enterprise-grade data protection

    Security isn’t a feature we bolted on after the fact. Instead, it’s the foundation of how Swa works from the ground up.

    Swa operates as a pass-through service. Your prompts are sent to the AI model, the response is delivered back to you, and then the data is purged. We don’t train on your data, we don’t retain your queries, and we don’t sell or share your information. Here’s what that looks like in practice:

    • SOC 2 aligned security practices across the platform
    • Zero-retention data handling for all queries
    • GDPR and HIPAA ready for regulated industries
    • End-to-end encryption with TLS 1.3 in transit and AES-256 at rest
    • Authentication powered by Auth0 (Okta) for enterprise-grade identity management
    • Data sovereignty options available for organizations with regional requirements

    Your security and legal teams can review the full details on our Security page.

    Cost effective: No per-user fees, ever

    Per-user pricing punishes growth. Consider this: a team of 100 paying $25/user/month for a single AI tool adds up to $2,500/month, and that’s for just one model.

    Swa takes a different approach with flat-rate, token-based pricing. Your entire team shares a token pool, so adding users doesn’t increase your bill. As a result, teams regularly save up to 90% compared to traditional per-seat AI tools.

    To see how the numbers break down for your team size, visit our Pricing page.

    Works where your team already works

    Rather than forcing your team into a new tool, Swa lives inside the platforms they use every day:

    • Slack – Full workspace integration with channels, DMs, and file processing
    • Microsoft Teams – Seamless support for team conversations, channels, and group chats
    • SMS – AI-powered answers delivered via text message, wherever you are
    • WhatsApp – AI on the go, right from your phone

    Best of all, setup takes under 3 minutes. It’s a one-click install with no coding required.

    What teams are doing with Swa

    Across industries, teams are finding new ways to put Swa to work every day:

    • Sales teams use Swa for CRM updates, competitive research, and proposal drafting
    • Engineering teams rely on it for code reviews, incident response, and documentation
    • Marketing teams leverage it for content creation, campaign analysis, and SEO optimization
    • Support teams handle ticket resolution, knowledge base queries, and sentiment analysis
    • Legal and compliance teams streamline contract review, compliance checking, and risk assessment

    What’s next

    This is just the beginning. In the coming weeks, we’ll be sharing product updates, how-to guides, and stories from teams using AI to work smarter.

    Follow along here on our News page, or get started with Swa today.

    The Swa Team